Community Management, Content Strategy, LATAM
Client
Neo Smart Economy ↗Impressions Per Post
+1,233%
Telegram Growth
+48%
X Followers Growth
+30%
Neo Smart Economy is a blockchain platform with a growing global community. When I joined, the Spanish-speaking LATAM community had been inactive for ~3 months, both X and Telegram were dormant after a previous community manager failed to drive meaningful growth. No local-language content, engagement or moderation.
Took full ownership of the Spanish ecosystem across X, Telegram, and Discord. Built moderation systems, established community guidelines, reduced spam by 40%, and created a consistent daily presence across all platforms.
Developed a local-language content strategy built around educational threads, market commentary, and LATAM-specific narratives. Content was written natively in Spanish, not translated, to resonate authentically with the audience.
Organized and hosted AMAs, interactive polls, and localized campaigns tailored to LATAM crypto adoption patterns. AMA events drove engagement spikes of +70% and became the highest-performing content format for the community.
Platform performance
Follower growth from ~7,700 to 10,012. Engagement rate improved from 2.9% to 4.1%, outperforming industry average. Impressions per post grew from ~150 to ~2,000. Local-language threads drove organic growth.
+30% followers, +1,233% impressions/post
Platform performance
Members grew from ~1,250 to 1,850. Daily active users +50%. Average messages/day +71%. Engagement spikes of +70% during AMAs. Spam reduced by 40% through improved moderation.
+48% members, +71% daily messages
Platform performance
LATAM members grew from ~3,800 to 4,600. DAU/MAU improved from 18% to 26%. Average event size grew from ~25 to ~60 (+140%). Localized campaigns fueled +35% conversation activity.
+21% members, +140% event size
LATAM is not a single community. It's 20+ countries with different cultures, economies, and reasons to use crypto. The only way to grow here is to understand that from the inside.
Colombia, Mexico, Argentina, Venezuela, Chile, Peru
Let's talk about what this could look like for your project.