Easter may be over, but I'm still hiding surprises! $50 USDC. Three winners. Spend it on whatever you want.
Impressions: 214,874 , Engagements: 1,742
Growing Ramp Network from 120 to 1,500+ Weekly Engagements
Social Media Management, Product Marketing, LATAM Localization
Client
Ramp Network ↗Total Impressions
1.4M
Engagement Lift
+300%
Brazil Push CTR vs Benchmark
6x
Background
Ramp Network is a Web3 infrastructure company operating across 150+ countries, enabling users to buy, sell, and store crypto directly from their wallets. Despite strong product traction, their X account had minimal organic presence, under 120 weekly engagements, no consistent content strategy, and no localized communication for Spanish or Portuguese-speaking markets.
What I Did
Social Media Management
Assumed full ownership of X, TikTok, Instagram, and LinkedIn. Built and executed weekly content calendars, managed daily community engagement, monitored trends in real time, and maintained consistent brand voice across all platforms.
Product Marketing
Built a short-form video content strategy from the ground up to drive product education around Ramp's stablecoin wallet. Owned the entire production pipeline, product research, scriptwriting, recording, and editing. Launched two structured content series: one on stablecoin education, one on direct product walkthroughs.
LATAM Localization
Developed a full localization strategy for Brazil and Spanish-speaking LATAM, translating and culturally adapting push notifications, email marketing campaigns, and paid ads into Spanish and Portuguese. Ad formats included both text-based and short-form video creatives, each tailored to local economic realities, inflation in Argentina and Venezuela, currency volatility in Colombia, and cross-border remittances for freelancers in Mexico and Chile.
Top Performing Content
Selected posts from the campaign period
Pay half the fees on your first 2 in-app transactions. Get 50% off fees in the Ramp Network app.
Impressions: 123,635 , Engagements: 892
Buy crypto instantly with Apple & Google Pay. Rated Great on Trustpilot.
Impressions: 71,784 , Engagements: 330
BSV is now available on Ramp Network thanks to my partnership with @BSVAssociation. Buy BSV with Apple Pay, Google Pay and more.
Impressions: 12,668 , Engagements: 923
Results
Social Media
- 1.4M total impressions
- 80K+ weekly impressions at peak
- Engagements grew from 120 to 1,500+ weekly (+300% lift)
- 40.9K total engagements
- 2.8% engagement rate
- 30.3K followers
- 13K likes, 4K replies, 1.5K reposts
- All organic, zero paid ads
Weekly Impressions & Engagements, 1 Year
Account Overview, Total Stats
New Followers Growth, Weekly
Daily Posts & Replies Volume
LATAM Localization
- Brazil push notification campaign: 6.5% CTR vs ~1% benchmark (6x improvement)
- Best-performing message: 8.75% CTR
- 133 users opened app after campaign
- 25 initiated a transaction, 13 completed one
- Spanish and Portuguese ads in text and short-form video drove strong CTR and app downloads across Brazil and Spanish-speaking LATAM
- Results confirmed: localization paired with culturally relevant content directly drives acquisition and conversion
Brazil Push Experiment, App Drop-off Analysis
Localization is not translation. It's understanding why people in each market actually use crypto, and speaking to that directly.
Brazil, Colombia, Argentina, Mexico, Venezuela, Chile
Working on LATAM growth?
Let's talk about what this could look like for your project.