Zilliqa 2.0 Launch
Campaign highlight
Led full strategy, content, and social rollout. Main post hit 20,000+ impressions. Content shared by Zilliqa Official.
20,000+ impressions
25 Technical Articles. 24K Impressions. Zero Paid Ads.
Technical Writing, Social Media, Content Strategy
Client
Stakin ↗Technical Articles
25
Top Campaign Impressions
24K
Paid Ads Budget
$0
Background
Stakin is a multi-network staking infrastructure provider operating across 50+ blockchain networks. I owned the full social and editorial communications function, technical articles, threads, social posts, and campaigns, from scratch. Every result was achieved organically with zero paid budget. I was solely responsible for the company's marketing and content output during this period.
What I Did
Technical Writing
Researched, wrote, and published 25 long-form technical articles covering protocol design, staking mechanics, validator infrastructure, token utility, oracles, and ecosystem security. Each piece was independently researched and optimized for crypto-native audiences.
Social Media Management
Took full ownership of Twitter and LinkedIn. Built a consistent posting cadence, monitored crypto trends in real time, and aligned content with product launches and ecosystem developments. Explored new platforms to expand organic reach.
Campaign Strategy
Led end-to-end campaign execution for major protocol launches and upgrades, including Zilliqa 2.0, IOTA 2025, and XRPL EVM Sidechain. Content was amplified by official project accounts and ecosystem partners including Zilliqa, IOTA, Axelar, and Privy.
Campaign Highlights
IOTA 2025 Upgrade
Campaign highlight
Blog post on architecture changes. Tweet hit 18,000+ impressions and was quoted by IOTA's official account.
18,000+ impressions
Solana Developer Starter Kit
Campaign highlight
Explainer thread retweeted by @privy_io. Drove organic Solana ecosystem engagement.
Retweeted by @privy_io
XRPL EVM Sidechain, Axelar
Campaign highlight
Educational thread on DeFi, stablecoins, and RWAs. Strengthened multi-chain positioning.
24,000+ impressions
Technical Articles
25 long-form articles covering protocol design, staking mechanics, validator infrastructure, token utility, oracles, and ecosystem security. Each piece was independently researched, written, and optimized.
IKA: The Fastest Parallel MPC Network
Protocol explainer
Introduction to Somnia
Protocol explainer
How to Stake Zilliqa 2.0 with Metamask
Staking guide
MoveVM in 2025: From Experimental to Execution-Ready
Infrastructure deep-dive
Slashing in PoS Networks: What Every Staker Should Know
Newsletter
Introduction to Zilliqa 2.0
Protocol explainer
Introduction to IOTA: Smart Contracts, Staking, and Network Utility (2025)
Network overview
Understanding Slashing in Proof-of-Stake: Key Risks for Validators and Delegators
Educational
Staking on Bitcoin with Botanix, and other news
Newsletter
Introduction to Botanix: Smart Contracts and Staking on Bitcoin
Protocol overview
Investor Guide to Walrus Ecosystem: Staking, Utility, and Airdrops
Token utility
How to Stake IOTA
Staking guide
Security Tips for Staking, and other news
Newsletter
Security in Non-Custodial Staking: What You Need to Know
Educational
An Introduction to Babylon: Bitcoin Staking & BABY Token (2025)
Protocol explainer
How to Stake Aptos with Petra Wallet
Staking guide
Introduction to DIA, the Trustless and Verifiable Oracle Network
Oracle explainer
How to Stake Nillion (NIL) with Keplr Wallet
Staking guide
GRASS Rewards and Token Utility Explained
Protocol explainer
Understanding Polygon's Bhilai and Heimdall Upgrades
Technical
Polygon's July Upgrades, IKA Launch, and other news
Newsletter
Aptos Ecosystem Update 2025: From 250 to 330+ Projects and Beyond
Ecosystem update
Introduction to BTCfi
Protocol explainer
How BTCfi unlocks BTC potential, Grass Rewards, and other news
Newsletter
New Boosted ETH Vault on Mellow
Newsletter
References
"I had the pleasure of working with Jilary and was consistently impressed by her professionalism and initiative. She is autonomous, responsible, and adapts quickly to new challenges. Her ability to quickly learn complex topics such as Web3 and blockchain, combined with her ownership of projects, ensured that everything she delivered was qualitative and on time. Beyond her skills, Jilary is also a genuinely nice person who brings positive energy to the team."
Co-founder and CEO at Stakin
"It was great to see her growth and creativity. She took full ownership of our Twitter and LinkedIn accounts, bringing consistency, clarity, and energy to our social presence. She also explored new social media platforms to expand our reach. Anyone looking for a fast learner, crypto native, and professional social media professional would be lucky to have Jilary on their team."
COO at Stakin (Direct Supervisor)
Every article, every thread, every campaign, researched, written, and published by one person. No agency. No team. Just ownership.
Zilliqa, IOTA, Solana, Axelar, Babylon, Aptos, Polygon
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